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Social Media Manager

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1 Social Media Manager on Tue Dec 09, 2014 11:21 pm

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Social Media Manager
Location: Overland Park, KS Posted Date: December 10, 2014
Employer: To view company name. See instructions below Apply By: February 8, 2015
Employer Job Id: 603 CareerMine Job Id: 1153007

Summary:

The social media manager is responsible for developing and implementing a social media strategy consistent with the company’s overarching business objectives and branding, creating content that promotes a positive image for the company on various social media platforms, building and growing the company’s online community, listening and engaging in online conversations, establishing metrics and providing analytics and insights. This role requires a strategic thinker, creativity, exceptional communications and project management skills, sound judgment and the ability to function in a fast-paced, multi-faceted environment.

Essential Duties and Responsibilities include but are not limited to the following: (Management reserves the right to add or modify the duties and responsibilities at any time.)

Social Media Strategy
Develop and implement social media strategy in partnership with the Corporate Affairs team
Recommend social media integration opportunities for corporate communications strategies, ensuring alignment and supporting business objectives
Monitor, identify and keep up to date with relevant social media industry trends and best practices
Develop innovative, results-driven social media campaigns
Work with internal departments and business units, such as Human Resources, to support their online objectives
Communications
Develop editorial calendar and compelling content for social media channels
Serve as community manager for the company’s online communities
Promote positive conversations and relationships with online community
Update, stop/resume online activity, as necessary and in timely manner
Coordinate the creation of video and graphic assets and ensure their timely approval and implementation
Understand and manage usage rights and clearances as it relates to all photos, videos, music and other media published on social media channels
Secure appropriate approvals for all social media content
Create and execute social media campaigns
Identify online situations that require action/response and route through the appropriate department for resolutions
Provide relevant, real-time or trending content opportunities internally
Consume, curate and share relevant and interesting information about social media with internal stakeholders
Branding
Manage the company’s brand and reputation across the entire social space
Provide off-hours moderation of brand on social media channels
Analytics
Lead development of key performance metrics and set brand benchmarks for success
Provide reports on a regular basis and offer insights based on data for social media channels and company website
Analyze effectiveness of social media efforts on the corporate brand and its subsidiaries
Leadership
Be the lead advocate for social media at the company and serve as a consultant for internal departments and business units
Serve as a thought leader for innovation and continually present social technologies and trends to cross-functional teams
Consult on the integration of social media into other marketing and public relations programs, assisting with activation and reporting as needed
Partner with internal stakeholders, such as Human Resources, as needed
Educate internal stakeholders about the Social Media Policy
Recommend policy updates and revisions to governance policy as the social space evolves
Provide pro-active thought leadership to team members
Work with agency partners that support company’s social marketing strategies
Other
Provide proofreading and editing support for the Corporate Affairs department
Actively participate in ideation sessions for a wide variety of projects and pitches
Be passionate about innovation
Anticipate needs and respond quickly
Be motivated, resourceful, energetic, dedicated
Must be active on social media channels

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Candidate may be asked to provide writing samples.

Education and Experience:

Bachelor’s degree in Communications, English, Public Relations, Marketing, Digital/Social Media or related field of study
Minimum three years of digital or social marketing experience at an agency or for a major brand. At least two years managing social media across multiple channels.
A strong working knowledge of the digital marketing landscape, including social media platforms, web analytics and emerging technologies
Ability to develop sound business cases to support program development and present cases to senior leadership business units and divisions.
Ability to write clear and concise presentations summarizing data insights and outcomes
Ability to translate insights and data into actionable marketing programs
Have a strong marketing/branding sense and be proficient with all current social media platforms
Understanding of marketing, social media, content creation, public relations and customer service
Working knowledge of how to utilize graphics, photography and video in social media
Understanding of website development
Excellent presentation and public speaking skills
Experience with Adobe Photoshop preferred

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

Written Communication:

Demonstrated ability to write editorial content and other professional-quality communications; writes clearly and informatively; able to identify and/or develop key messages; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively.

Planning/Organizing:

Able to develop and execute communications plans; keeps manager appropriately informed of activities and progress; prioritizes and plans work activities; uses time efficiently; sets goals and objectives. Must have exceptional multi-tasking skills; excellent attention to detail and time management; ability to adjust pace and schedule to meet deadlines.

Professionalism:

Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; follows through on commitments. Must exhibit professionalism and discretion.

Quality:

Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality; is highly attentive to detail.

Mathematical Skills:

Able to calculate figures and amounts such as percentages, averages, proportions; able to apply concepts of basic arithmetic.

Reasoning Ability:

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Customer Service:

Responds promptly to internal and external customer needs; responds to requests for service and assistance; meets commitments.

Interpersonal Skills:

Maintains confidentiality; listens to others without interrupting; keeps emotions under control; remains open to others' ideas and tries new things. Fosters a collaborative working environment among all team members through information sharing and open communication.

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